Marketing
Build out overall budget initially
Help create adviser friendly website
Provide tools for education and sales for advisers
Determine overall strategy to target BD’s, RIA’s, Family Offices, etc.
Develop “pitch book” and full presentations
Educate about story and value proposition
Develop Capabilities Brochure
Simplify story for adviser to present to clients
Develop email campaign
Educate, branding, sponsor differentiation etc.
Drive activity to website
Coordinate date with CRM
